Gillen McAllister is a London based photographer and in 2020 I was asked to create a logomark to brand himself and his images. The brief was to create a unique angular logo creating the shape of a mountain range from the initials of his name. Initial sketches and doodles explored this idea and the end product was created in Adobe Illustrator while attempting to keep angles and spaces as consistent as possible.

Below are the final files with WIP images, as well as mock ups of potential uses and designs.
Potential business card mockup
Potential stationary mockup

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